Vision and Mission

Our Vision

To be the leading producer and service provider for water and process treatment chemicals in MENA region and to be the first Arabic company capable to globally compete in these market sectors.

Our Mission

Localization of manufacturing of water and process treatment chemicals and related services with high quality standards and best value that exceed our customers’ expectations.

Our Core Values
  • 1. Our People are our most valuable asset.
  • 2. Credibility and commitment to Ethical Conduct.
  • 3. International Quality with Consistency and Reliability.
  • 4. Commitment to Continuous Improvement and learning.
  • 5. Open Culture: We value diversity, in people, opinions and experience.
  • 6. Sustainability and Social Responsibility.
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